First off, I have to apologize to those of you who missed my weekly post on bridal social media – I was on vacation. But where does a social media geek go on vacation, you ask? My trip took me to our mecca – the place where the best and the worst that the internet has to offer is born, where Justin Bieber has his own dedicated serve and Ashton Kutcher comes for regular catch-ups: Yes, I was at Twitter.
The offices were amazing, including a full-time all you can eat cafeteria for the Twitter staff and guests – I happened to be there on steak and crab day. More interesting to me however, was some of the new features that Twitter has coming up for its users.
The features are going to make the 140-character platform all the more useful for brands, especially ones that have visually appealing content to show their followers.
In-Stream Media
Displaying media in expandable tweets is something that’s been around for a few months, but most users have yet to take advantage of it. Now images and streaming video can be viewed right in a user’s Twitter stream rather than bouncing the user out to see a link and then expecting them to come back and check out what else you had to say.
Promoted Tweets
For those with the budget, the promoted tweets offering just got a whole lot more appealing. You can now pay to have a tweet appear only to a specific set of people based on keywords in their bios, and topics that they tweet about. This is significant for brands because it means that they’ll be able to target exactly who’s interested and have the best chance to turn those people into customers.
We can all Tweet, Pin, Post and Update, some of us can even get a bunch of followers and create a bunch of conversation. So what?
