Scam Alert : Wedding Photographer needed by “Hamburg”

The usual “Nigerian overpayment” email scam is going around in the wedding space yet again – sigh!!…

This latest version is by someone who’s email address calls them “Hamburg“, ironically using the address Hamburg.ernest53@gmail.com. (Not so “earnest”, trust me, haha) Here is the copy we received:

Did you available on my wedding day? Date:10/25/2012 Venue:Northern Alberta get back for more detail.

Most of them, probably all of them had the subject “Wedding Photographer needed” and seemed to be targeting Alberta Bridal Guide listings in Northern AB.

Be Careful!

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Wedding Photo App Review & What To Do Instead

Remember weddings where the bride and groom would place disposable cameras on each table and everyone got to reminisce weeks later about that amazing night by flipping through the developed shots?

There’s an app for that.

Several apps, actually. I’ve reviewed a variety of different wedding-based applications and have determined my favorite. Next, I’ll tell you what I why I wouldn’t use it and what I would do at my wedding instead.

WedPics Wedding App


Everyone at the wedding downloads an app, snaps away throughout the wedding, and uploads all of their photos straight to the wedding album hosted in WedPics. The concept is awesome – no disposable cameras to buy, no photos to print and the whole album can be easily shared with (or hidden from) family and friends.

It’s more private than a Facebook album, much easier than creating a Dropbox and easier to share than a Flickr account. All that, and it also comes with some cool instagram-like photo filters.

Of the apps available, WedPics is my favorite by far but it’s still in its beta-testing phase, so it won’t be available to the public until August 7th.

What I Would Do


The biggest problem with all of the wedding photo apps is that, no matter how fantastic the user experience is, it’s still a new app that people have to download.

Let’s try something: think of your uncles. Think of the way that they one-finger button-mash on their Blackberry Curves that they wear on a hip case outside of their too-high jeans. Now think of telling those same guys about this new app that they just need to quickly download and configure so that they can snap photos at your wedding.

No?

They’re probably not heavy instagram users either, but you can bet that someone else at their table is.

What I would do is set up a private instagram account explicitly for the guests at that wedding. A few weeks before the big day I’d send out an e-mail to all of the attendees with the username, password and simple instructions for people who don’t yet have the app on their phones.

For most people with a smart phone, instagram has been on the to-download list for a while if they don’t already have it, so you’re not trying to explain a new concept to anyone, simply showing them a different way to use it.

After the wedding, the best (read: least embarrassing) shots can be shared to Facebook to create an album and the private instagram account can live forever as a reminder of what happens when 4 generations of family are all over-served at the same time.

Finally, I would definitely not try to use any of the above to replace a real live wedding photographer. I want a guy who makes his living making people look good to produce my lasting wedding memories, not some drunk cousin with a love of Valencia and contrast blurring. I definitely want to see the cousins shots though, I’m sure that his are going to be much funnier.

My totally made-up instagram wedding:

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Is There a Future For Facebook Ads?

Facebook is the largest social platform that has ever been created, online or offline. Nearly a Billion people exchange information on there every day and business can thrive using its Pages feature, but what does the future hold for the big blue F?

Statistics have recently come out that suggest that the future may not be as bright as investors first thought when the company released its IPO only a few months ago.

Facebook as an Advertising Platform

For businesses considering Facebook Ads as an option for their own marketing mix, numbers like “44% of Facebook’s users say that they never click on ads on Facebook”, and the lagging mobile advertising platform should be concerning.

At Junction we have had some success advertising with Facebook, and it is certainly an effective way to grow Page Likes, but will the future be as bright? The infographic below suggests that CEO Mark Zuckerberg’s team may need to make some major changes in the near term.

Facebook: Programmed for Disaster
Created by: www.OnlineGraduatePrograms.com

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QR Tags for Smart, Interactive Print Advertising

Will your Be Buying Print Advertising This Year?

If you are, then you are probably doing it right now. Just about all Fall/Winter bridal magazines in Canada (the ones targeting 2013 weddings) are going into their sales+production cycles right now.

Remember: For 2013, do not purchase a print ad without including your Bridal Network QR Tag to the graphic!

Smart, Mobile-EnabledInteractive Ads

As we have already discussed, the QR Code does three things:

  1. It will track the performance of your ad; Bridal Network is logging how many times the ad is scanned and will report this to you.
  2. It will allow you to publish deals/specials/updates later, after your ad has gone to print and into the brides’ hands.
  3. It will make your ad “look smarter” – and your business by extension!
Bridal Network QR Codes

The Screen a Bride sees when she Scans your QR-enable Ad

Best Results: Combine them with a “Deal”

QRs are everywhere these days. What do people use them for? Remember? 87% of Users Expect to Find a Special Offer when they Scan a QR Code.

Continue reading

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