Author Archives: niko

niko

About niko

Nicholas ("everyone calls me 'Niko'" ) Lourotos is an original founder and the managing partner of Bridal Network Inc. (2001) He launched the first online wedding directory in Canada in 1995 (remember? when we still used modems!) and has happily remained in this space ever since. These days, he prefers to be called the "Network Manager". A suitably vague job description which allows him to float a lot, talk to people a lot, go to lunch a lot, brainstorm a lot and blog a lot - and generally oversee the network and try to keep his finger on the pulse of the industry.

Wedding Trends : “Cheap Wedding” Searches

Posted on June 5, 2012 by niko

By The Numbers: Brides are Looking for DEALS Duh.. you ‘ve probably noticed this yourselves, already. But we thought to try and crunch the proverbial numbers, get some “hard data”, instead of just “the word on the street”. So we … Continue reading →

Posted in Wedding Industry | Tagged , , , , , , , | Leave a comment

How to Reach 1,000 Brides for $300

Posted on May 29, 2012 by niko

OK, so Bragging is  Unbecoming.. but.. .. I was just helping one of our members with their reporting and the numbers just struck me. So I just have to share them with you, just in case you are still an … Continue reading →

Posted in Internet Marketing, Network Help | Tagged , , , , | Leave a comment

How to Make Sure Brides Remember, Recommend & Return-To your Website

Posted on May 11, 2012 by niko

In Pursuit of the Ever-Elusive ”Stickiness” So, you ‘re spending money and energy on links, clicks, ads, google-ads, facebook-ads, social media .. [insert preferred marketing channel]. It works for you: dozens/hundreds of targeted, local brides-to-be visit your website and check out … Continue reading →

Posted in Internet Marketing | Tagged , , , , , | Leave a comment