Are you still Overspending on Print Advertising?

Here is an interesting infographic from Kleiner-Perkins:

Media Ad Spends
Media Reach vs Ad Spending

So, even though the internet reaches about four times more people than print (at least in North America), business still spends more on print ads than internet advertising.

Why do you think that is?
  • Is print advertising that much more effective? Or,
  • Are we still all doing “what we ‘ve always done” ?



About niko

Nicholas ("everyone calls me 'Niko'" ) Lourotos is an original founder and the managing partner of Bridal Network Inc. (2001) He launched the first online wedding directory in Canada in 1995 (remember? when we still used modems!) and has happily remained in this space ever since. These days, he prefers to be called the "Network Manager". A suitably vague job description which allows him to float a lot, talk to people a lot, go to lunch a lot, brainstorm a lot and blog a lot - and generally oversee the network and try to keep his finger on the pulse of the industry.
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