Print+Mobile Wedding Marketing: Get the Most of your QR Code

Posted on May 7, 2012 by niko

Check out this infographic on the QR Code “revolution”. The two most important points – both very applicable to weddings!

  • QR Codes are mostly used by women.
  • Most users expect to find a “coupon” when they scan.

Bingo!

  1. Make sure you always have a “Deal” running with your Listing
    (set one up from My Listings - ideally run them for a month, then post another one – even if it is the same one – and please, use descriptive titles!)
  2. Grab your QR Tag (also from My Listings)
  3. Never, ever run a print ad again, without your QR on it.
    - or a brochure, pamphlet, flyer, post-card, business-card..
Make every print ad or piece of stationary “clickable” and interactive and give the bride a reason to “stick” and explore your service.

niko

About niko

Nicholas ("everyone calls me 'Niko'" ) Lourotos is an original founder and the managing partner of Bridal Network Inc. (2001) He launched the first online wedding directory in Canada in 1995 (remember? when we still used modems!) and has happily remained in this space ever since. These days, he prefers to be called the "Network Manager". A suitably vague job description which allows him to float a lot, talk to people a lot, go to lunch a lot, brainstorm a lot and blog a lot - and generally oversee the network and try to keep his finger on the pulse of the industry.
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