Made a new friend on Twitter last week :-) Theresa Brawn running this very neat operation (from Nanaimo; but of course location is irrelevant this day and age..) producing wedding albums and storybooks for brides AND wedding photographers. So, if you want to focus on what you do best (i.e. shooting weddings!) and outsource the album layout & production to a specialist, she just may your woman!
We asked her to send us some samples (click the thumbnails above) and her “pitch”. Basically answer the question why should a wedding photographer go this route, instead of doing the work themselves? Here is what she had to say:
It can be stressful enough running a successful photography business. Before you know it you may find yourself spending more time on post production than on booking and shooting the event itself. It is these tasks that chip away at a photographers time and ultimately the profits.
Album design can take up a large amount of time and effort. It is not just the initial design but start adding up the time spent on revisions. Album outsourcing is becoming more popular as photographers realize the value of their time. While some choose to spend the time they save on other aspects of their business others choose to give some time back to their social life.
As an album designer my goal is to create albums that will stand the test of time through the design elements. I believe that producing elegant and classic designs will achieve this goal. Good designs will further enhance the photography and I strive to ensure the photographer and their clients are 100% satisfied with the end result.
CAN I REALLY AFFORD TO OUTSOURCE?
When considering whether you can afford to outsource or not ask yourself if you can afford not to. With extra time on your hands you can focus on marketing to acquire more clients, shoot more weddings/sessions, spend more time with your family or relax and take a break. My fees are very reasonable and can easily be recovered with some simple up selling or additional bookings made with the extra time.
WILL YOUR DESIGNS MATCH STYLE?
I work closely with photographers to determine what their vision is for the final outcome and strive to create designs that will compliment their photography style. I can simulate their existing designs so the clients will not notice any changes in design.
DO YOU WORK WITH INTERNATIONAL CUSTOMERS?
I am based in Canada but can work with photographers from around the world. All they need is an internet connection!
DO YOU SELL TO BRIDES AND FAMILIES?
Yes, as long as they have the high-resolution digital images from their event and a release from their photographer.
Please visit http://albumsbytheresa.com for more information.
Theresa Brawn
