Top-30 Wedding Searches of 2011

We love numbers! Here are some interesting ones, hot off the presses : the top-30 most searched wedding keywords of 2011 (logged by Canadian brides, looking for .. whatever they needed, on our network websites – mostly

(*) the percentage “weights” are so you can compare popularity; absolute numbers where 38,000+ for #1 – you can work the rest out if it matters..

1 dress, dresses, wedding dress 21.58%
2 invitation, invitations, wedding invitations 10.10%
3 hair, hairstyle, hair styles 8.80%
4 photographer, photography, photographers 6.65%
5 venue, venues
(*) no one really searches for “halls” any more; that was an 80′s term :-)
6 bridesmaid dresses, bridesmaid dress 3.78%
7 centerpieces, centrepieces
(*) as with “favours/favors”, below, roughly equal frequency of canadian vs US spelling
8 mother of the brides, mother of the bride dresses 3.65%
9 gowns, wedding gown, wedding gowns
(*) interesting how the word “dress” is six-times more popular than the word “gown” – note that for your SEO.
10 cake, cakes, wedding cakes 3.52%

11 rings, engagement rings 2.61%
12 shoes 2.48%
13 makeup, make up, makeup artist 2.41%
14 songs, first dance songs 2.35%
15 favors, favours 2.28%
16 winter, winter wedding
(*) summer, spring, fall weddings : nowhere near as sought after; a shortage of original winter wedding themes available?
17 contest 1.83%
18 flowers 1.83%
19 destination wedding, destination weddings 1.69%
20 honeymoon 1.50%
21 money box
(*) for years, consistently in the top-30; we could use a good supplier – seems like a good business!
22 cupcakes 1.11%
23 dj 1.04%
24 bride
(*) baffling! Why would anyone search for “bride”, on Unless they thought this was an arranged-marriages website : “we ‘ll find you a bride, in Canada!
25 music 0.85%
26 flower girl dresses 0.85%
27 cake toppers 0.72%
28 hair accessories 0.72%
29 reception 0.65%
30 officiants 0.65%

The Good News : Unlike previous years, the search terms “cheap” and “DIY” did not even make the top-30. This has to be a good sign.. the market is coming around!


About niko

Nicholas ("everyone calls me 'Niko'" ) Lourotos is an original founder and the managing partner of Bridal Network Inc. (2001) He launched the first online wedding directory in Canada in 1995 (remember? when we still used modems!) and has happily remained in this space ever since. These days, he prefers to be called the "Network Manager". A suitably vague job description which allows him to float a lot, talk to people a lot, go to lunch a lot, brainstorm a lot and blog a lot - and generally oversee the network and try to keep his finger on the pulse of the industry.
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