We love numbers! Here are some interesting ones, hot off the presses : the top-30 most searched wedding keywords of 2011 (logged by Canadian brides, looking for .. whatever they needed, on our network websites – mostly BRIDE.ca)
(*) the percentage “weights” are so you can compare popularity; absolute numbers where 38,000+ for #1 – you can work the rest out if it matters..
|1||dress, dresses, wedding dress||21.58%|
|2||invitation, invitations, wedding invitations||10.10%|
|3||hair, hairstyle, hair styles||8.80%|
|4||photographer, photography, photographers||6.65%|
(*) no one really searches for “halls” any more; that was an 80′s term :-)
|6||bridesmaid dresses, bridesmaid dress||3.78%|
(*) as with “favours/favors”, below, roughly equal frequency of canadian vs US spelling
|8||mother of the brides, mother of the bride dresses||3.65%|
|9||gowns, wedding gown, wedding gowns
(*) interesting how the word “dress” is six-times more popular than the word “gown” – note that for your SEO.
|10||cake, cakes, wedding cakes||3.52%|
|11||rings, engagement rings||2.61%|
|13||makeup, make up, makeup artist||2.41%|
|14||songs, first dance songs||2.35%|
|16||winter, winter wedding
(*) summer, spring, fall weddings : nowhere near as sought after; a shortage of original winter wedding themes available?
|19||destination wedding, destination weddings||1.69%|
(*) for years, consistently in the top-30; we could use a good supplier – seems like a good business!
(*) baffling! Why would anyone search for “bride”, on BRIDE.ca? Unless they thought this was an arranged-marriages website : “we ‘ll find you a bride, in Canada!“
|26||flower girl dresses||0.85%|
The Good News : Unlike previous years, the search terms “cheap” and “DIY” did not even make the top-30. This has to be a good sign.. the market is coming around!