We love numbers! Here are some interesting ones, hot off the presses : the top-30 most searched wedding keywords of 2011 (logged by Canadian brides, looking for .. whatever they needed, on our network websites – mostly BRIDE.ca)
(*) the percentage “weights” are so you can compare popularity; absolute numbers where 38,000+ for #1 – you can work the rest out if it matters..
| 1 | dress, dresses, wedding dress | 21.58% |
| 2 | invitation, invitations, wedding invitations | 10.10% |
| 3 | hair, hairstyle, hair styles | 8.80% |
| 4 | photographer, photography, photographers | 6.65% |
| 5 | venue, venues (*) no one really searches for “halls” any more; that was an 80′s term :-) |
4.95% |
| 6 | bridesmaid dresses, bridesmaid dress | 3.78% |
| 7 | centerpieces, centrepieces (*) as with “favours/favors”, below, roughly equal frequency of canadian vs US spelling |
3.72% |
| 8 | mother of the brides, mother of the bride dresses | 3.65% |
| 9 | gowns, wedding gown, wedding gowns (*) interesting how the word “dress” is six-times more popular than the word “gown” – note that for your SEO. |
3.52% |
| 10 | cake, cakes, wedding cakes | 3.52% |
| 11 | rings, engagement rings | 2.61% |
| 12 | shoes | 2.48% |
| 13 | makeup, make up, makeup artist | 2.41% |
| 14 | songs, first dance songs | 2.35% |
| 15 | favors, favours | 2.28% |
| 16 | winter, winter wedding (*) summer, spring, fall weddings : nowhere near as sought after; a shortage of original winter wedding themes available? |
2.15% |
| 17 | contest | 1.83% |
| 18 | flowers | 1.83% |
| 19 | destination wedding, destination weddings | 1.69% |
| 20 | honeymoon | 1.50% |
| 21 | money box (*) for years, consistently in the top-30; we could use a good supplier – seems like a good business! |
1.17% |
| 22 | cupcakes | 1.11% |
| 23 | dj | 1.04% |
| 24 | bride (*) baffling! Why would anyone search for “bride”, on BRIDE.ca? Unless they thought this was an arranged-marriages website : “we ‘ll find you a bride, in Canada!“ |
0.85% |
| 25 | music | 0.85% |
| 26 | flower girl dresses | 0.85% |
| 27 | cake toppers | 0.72% |
| 28 | hair accessories | 0.72% |
| 29 | reception | 0.65% |
| 30 | officiants | 0.65% |
The Good News : Unlike previous years, the search terms “cheap” and “DIY” did not even make the top-30. This has to be a good sign.. the market is coming around!
