Do You Believe your Facebook Reports?
Well, we ‘ve always had our doubts about their reporting but this story now clinches it. According the Reuters, Facebook just won a court ruling on Friday rejecting a bid by thousands of advertisers to sue the company as a group for overcharging them.. wow!..
I had no idea things had gone that far! In any case, legal entanglements aside the real juice of that article is here :
In their 2009 lawsuit, the advertisers accused Facebook of overcharging on their “cost-per-click” contracts, under which they paid fees each time users clicked their ads.
According to the advertisers, Facebook improperly imposed charges for nonexistent clicks, for clicked ads that never opened, for clicks caused by server problems, and for accidental multiple clicks by individual users, among other types of clicks.
What do you know? I was right again! haha..
Seriously though, we have had many months when the Facebook ad performance report did not match the Google Analytics referral report.. now we know we were not alone..
Too, this makes us proud : we are no Facebook, certainly do not have a few billion dollars in financing, yet the Bridal Network click-engine has been safe from all of the above, since 2001!! No double clicking; no clicking from non-human users; no charge from repeats; cross-click tracking.. the whole security suite was in place before we even launched and has been improved continuously, as we learn, since.. Not too bad for a motley crew of code warriors in Vancouver! I think I ‘ll take the guys out for a drink after the hockey game tonight.. :)
