Because a Picture is worth much more than .. 140-Characters!
Weddings are a social space, no doubt. So your own social media marketing can be critical. But weddings are also a very visual space! Brides want to see first, and learn afterwards.
Which practically means that Facebook is usually a much more effective social media platform, for wedding vendors.
A Quick Case Study
This morning someone here noticed an interesting and fun story about hay seating for weedings (!) by Jayleen Deelman of Dreamgroup Productions on our Bridal Buzz feed (members blogs). They decided to share it with our brides; i.e. they tweeted the story and also posted it on our BRIDE.ca Facebook page.
Here is what it looks like on Facebook and on Twitter
Facebook vs Twitter : The Difference in Delivery
Facebook got so much more “traction”!
Of course it did.
Anyone following our FB page can
- See a photo, right away, grabbing their attention
- Click a link to read the full story
- Click a link to connect with the author of the story
- Selectively share the story with others
- Like the story to express their approval
- Have a conversation about the story, with comments
So, not suprisingly, within minutes, a whole bunch of people had done all of the above!
By comparison, on Twitter the visual is missing, so the story was predictably lost in the “soup” of other tweets. Even if someone noticed it, the most they could do is read it. Even if you want to share it, you have to share it with the whole world, indiscriminately. You can’t have a conversation about this story only with people who are intersted in this topic.
To be fair..
Yes, we have ten-times more FB folowers than Twitter followers. So the response is larger. But then again “why?“? Easy: because brides would much rather follow someone on Facebook than follow someone on Twitter!!
