This is by no means an exhaustive list of tips that will boost your local wedding website 
rankings in Google but enough to give you more visitors and an edge on your competition.
1. Use Keywords People Search
Don’t guess at what keywords people type into Google to find local vendors. Use a keyword research tool like Google’s here to learn the exact keywords people are using and include them on Title tag.
Trust me, you’ll be very surprised the diversity and variations of keywords people search to find you.
2. Exact Vs Broad Keywords
You’ll boost your rankings quicker and easier by targeting exact, “long-tail” phrases than broad or general keywords. For example…
Hard : “Florist”
Easier : “Wedding Florist”
Easiest : “Wedding Floral Designers”
3. City In Title
Google is not always as smart as you think. Sometimes you have to help it by giving it little hints like being clear what city you’re located. Always include your city in the title of your pages. For example…
“Wedding Floral Designers Calgary”
4. Get Links From Local Business
Getting people to link to your website from their website is 85% of the ranking game. If you want to boost your local Google rank my advice is to get links from other local websites. For an even bigger boost, focus on getting links from other websites in the wedding industry and in your local area.
Google will think you’re a local hero and reward you with higher rankings and more traffic.
5. Include Links On Your Social Media Sites
Search engines are sending spiders into the ever more popular social media sites. Make sure you post links to your website on your Facebook, Twitter, LinkedIn, Youtube, etc… profile pages.
Every little link helps your local Google rankings. These are quick and easy links…but often forgotten.
BONUS: Host Your Website In Canada
The computer your website lives on has a unique IP address like a postal code. To help Google understand you are a Canadian based website you’ll want to make sure that your website is hosted (lives, is located…) on a website server in Canada, not the US like most people’s. This will give you an advantage especially in competitive market.
For most local wedding businesses steps 1-5 are enough to boost your rankings, so do them first. Consult an internet marketing expert before tackling the bonus tip. It may be unnecessary in your market.
